![]() Knowing how to use Google to Verify My Business.The takeaway is clear: with almost two-thirds of consumers looking at information on Google before visiting a business, marketers must have a firm grasp of best practices in using Google My Business, including: By showing review snippets and star ratings in organic search results without having to send users to a third-party website, Google has effectively cut in line ahead of other websites in the online reviews space. Google’s review growth is driven by the volume of zero-click searches, which rose to 65% in 2020. Yelp ranks second at 45.18%, followed by Tripadvisor and Facebook. Google is (Still) the Review Site of ChoiceĪccording to online reviews statistics and ReviewTrackers data, 63.6% of consumers say they are likely to check Google reviews (through Google Maps and Search) before visiting a business location - more than any other review site. Reviews that talk about value tend to be more critical than reviews that talk about other aspects of the customer experience (product, service, location). Reviewers demand greater value from businesses.The most common filter applied is to see only companies with 4-star ratings and higher. Customers don’t trust companies with lower than 4-star ratings.Faster review response times are closely linked to having a positive reputation. Responsive industry leaders get higher ratings.1 in 3 have a shorter time frame of 3 days or less. 53% of customers expect businesses to respond to negative reviews within a week. Companies aren’t responding fast enough (or at all) to reviews.They’re now about the length of an expanded tweet: a structural change that reflects changing consumer expectations. It’s one of the many signs demonstrating consumers’ heightened sensitivity about where to go or what to purchase in the wake of the pandemic. ![]()
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